Rusty West CBT Interview – January 2022

“As auto makers continue to scale back on rebates and incentives for consumers, how profitable does that leave the dealer? On this January 2022 episode of Inside Automotive, Jim Fitzpatrick interviews Rusty West, president & CEO of Market Scan Information Systems, to discuss rebates and incentives in the automotive industry.”

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Market Scan was founded in 1988 by Father-Son team Russell and Rusty West with a single vision: build a world-class desking platform to fit every customer’s financing and leasing needs like a driving glove while returning the highest profit margin possible to the dealership.

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