CBT News Segment Covers the Role Science, Technology and Data Play in Modern Retailing
In this CBT News segment, Jim Fitzpatrick interviews Rusty West, President & CEO of Market Scan Information Systems, Brian Pasch, Founder of PCG Companies and Brian Pasch Enterprises, and Alex Snyder, Co-founder, and CEO of FRIKINtech. Their discussion focuses on how Science, Technology and Data are intrinsically connected and must be completely aligned to optimize and improve a consumer’s modern retailing experience.
The only way to provide a consumer an accurate and consistent payment quote, both online and in-store, is to combine all three components: Science, Technology, and Data. However, more often than not, consumers are presented with offers that are flawed due to missing and/or misrepresented information. The experts discuss how to avoid that.