Changing Consumer Behavior Is Stress Testing All Stakeholders’ Business Practices

AFSA (American Financial Services Association) hosts a variety of webinars throughout the year to educate members on some of the most pressing issues that face the financial services industry. The webinars are designed to provide information that will allow AFSA members to more effectively design, develop and implement strategies to ensure their company’s success.

In this webinar, Jenn Reid, Market Scan’s Vice President of Strategic Partnerships, discusses the obstacles and uncertainty the automotive industry has faced over the last 12 months, from the pandemic itself, the rush to implement digital retailing solutions and accommodating the consumer through new and redefined dealership best practices.

Jenn highlights how digital retailing is challenging all stake holders involved – manufacturers, retailers and especially lenders – to provide consumers a consistent experience across the journey, including information that can be used to transact online or in the showroom, which will require engagement and strategies executed much earlier in the process.

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Market Scan was founded in 1988 by Father-Son team Russell and Rusty West with a single vision: build a world-class desking platform to fit every customer’s financing and leasing needs like a driving glove while returning the highest profit margin possible to the dealership.

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