EVs add Complexity to OEM Rebate & Incentive Management during a Consumer Affordability Crisis

After a few years with limited supply, passenger cars now average more than $40k. In the current economic climate, consumers are experiencing an outright affordability crisis. With inventories growing, OEMs are now challenged with creating competitive rebate and incentive programs to win the consumers’ business. Adding to the complexity, EV manufacturers that sell directly to consumers are changing the traditional market dynamics.

We’re discussing these challenges and how AI may influence how OEMs create rebate and incentive programs going forward, taking into account:

  • Personalization and Segmentation
  • Real-time Data Analytics
  • Predictive modeling
  • EV Integration
  • Balancing Acquisition and Loyalty

To read the article in full, please click here

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