Discover how lenders are using real-time competitive payment data to gain strategic advantage in a tightening auto finance market.
Explore how captive and non-captive lenders can optimize competitiveness by leveraging real-time payment analysis, understanding subvention strategies, and acting faster than competitors.
Improve loan profitability with better incentive targeting
Reduce risk and waste in pricing decisions
Accelerate lender-OEM alignment

Elevate your programs and get a competitive edge in automotive finance.
Precision
Access real-time, transaction-level data to ensure finance programs are structured with pinpoint accuracy across ZIPs, trims, and lenders.
Market Intelligence
Leverage granular insights into competitor offers to build smarter, more competitive finance and lease programs.
Growth Potential
Use predictive analytics to identify high-impact opportunities and expand share in underperforming regions or segments.
Competitive payment analysis between lenders.
Strategically grow your market share and create targeted programs that optimize spend and maximize market impact.
Analyze the competitiveness of vehicle payments in real-time, with insights into every component influencing payments.
Streamline market analysis and develop more competitive programs with comprehensive lease and finance program coverage.

Real‑Time Competitive Payment Intelligence
Using Market Scan provides Captive and Non-Captive lenders with access to the most comprehensive aggregation of lease and finance program data in the U.S., covering over 100 lenders and nearly every OEM and model. Our cloud-based calculation engine applies qualification criteria and program compatibility rules (e.g., stackability of rebates) to surface the most competitive payment options at the ZIP-code level.
In order to compete, lenders can’t rely on historical or modeled data to understand their positions. mGauge delivers real-time competitive payment comparisons across Captives and Non-Captives, empowering you to identify opportunities, adjust programs mid-month, and stay ahead of the market. All data is electronic, continuously updated, and highly granular — enabling precise, data-driven decisions that improve program performance.
Our Solutions for Lenders
“Our team collaborates closely with lenders, OEMs, dealers, and technology partners to tackle current and future pricing challenges. We believe in long-term partnerships that are mutually beneficial, ensuring our data and solutions drive your business success. Together, we’re helping to address everything from today’s affordability crisis to tomorrow’s EV inventory challenges.”

Mark Sandora
VP, Sales – Market Scan
ABOUT MARKET SCAN
Three Decades of Innovation and Insight
For over 30 years, Market Scan has been at the forefront of payment data and analytics, evolving to meet the expanding needs of the automotive sector. From our roots in retailing solutions for dealers to our current wide-reaching role, we offer instant market analytics, actionable insights, and industry-leading technology through our trusted API solutions.
Our commitment to precision, speed, and scale ensures that our partners always stay ahead in vehicle payment calculations.
