Adapting to the Amazon and Tesla effect.
In an ever-evolving landscape where convenience and innovation rule the road, Automotive retailing is at a crossroads. Rapid technological advancements and shifting automotive consumer behaviors are contributing to the profound transformation of automotive retailing. The rise of e-commerce giants like Amazon and innovative automakers like Tesla has redefined customer expectations and set new standards for convenience, simplicity, and efficiency in the vehicle buyer journey and process. As traditional automotive retailers grapple with these challenges, they must strategize and evolve to remain competitive in a marketplace where ease of shopping has become paramount.
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