Our History

Industry leader in desking and leasing software since 1988.

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Market Scan has been a market leader since it was founded in 1988 – and we continue to lead the Fintech revolution with our cutting edge technologies.
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Market Scan History

Market Scan was founded in Atlanta, Georgia by father and son team Russell and Rusty West. Russell was a visionary pioneer of auto leasing. He was instrumental in helping dozens of banks and lending institutions enter the automotive leasing market. In the early 1960’s Russell developed Ford Motor Credit’s Retail Lease Plan (RLP) which later became known as Ford’s Red Carpet Lease.

Market Scan Timeline

1988

Market Scan Founded

1989

Lease Prophet software introduced

1993

Lease Prophet installations reach 500

1997

Market Scan named to Inc. 500 fastest growing private companies in America

1998

Lease Prophet II, used car leasing & Windows NT with Touch Screen introduced

1998

Market Scan named to Inc. 500 fastest growing private companies in America

1999

529 Installations in one month (April)

1999

Market Scan named to Inc. 500 fastest growing private companies in America

2000

Introduction of Retail Finance system

2000

Market Scan named to Inc. 500 fastest growing private companies in America

2001

Small Dealer Program, DMS Integration & Networking introduced

2002

Introduction of Profitcenter™ and Quick Sales Kiosk™

2003

Introduction of Sales Force Automation, Auction results

2003

Launch of Market Scan - MDS, the most integrated system yet

2005

Carfax Integration

2008

Market Scan releases the Internet based mDesking™ application.

2009

RouteOne Integration

2010

Market Scan's 20th anniversary in CA

2011

CredCo integration with mDesking™

2012

Automatic import of customer credit information

2013

mPod™ & mQuote™ - Fully digital presentation tool

2014

Rebates and incentives for all makes tracked

2015

CDK Global integration

2016

mGauge™ – OEM and lender competitive analysis tool

2017

mScanAPI™ – “powered by” Market Scan; industry’s most comprehensive database and calculation engine

2018

New Market Scan world headquarters established

2018

mScanAPI™ reaches 5,000 rooftops and quotes over 1 billion Penny-Certain calculations, monthly

2019

Introduction of mPortal™, mDrive™ & mProve™

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