Case Study: Moving the Ford Mustang Mach-E
In February 2024, Ford Motor Company significantly reduced the MSRP of its 2023 Mustang Mach-E due to rising inventory and days’ supply. Read on ...
Incentive Spending in a Changing Industry: Q&A with Scott Cauvel
Scott Cauvel, executive director, enterprise business at S&P Global Mobility, has worked with OEMs for 35 years as they work through their pricing strategy. ...
Leasing Is an Effective Tool to Address Customer Affordability Concerns
Our culture is shifting toward a rental and subscription mindset across various industries. Many Americans subscribe to numerous streaming platforms and regularly order meal ...
Incentive Strategy Best Informed by One Data Source
In automotive retail, pricing is complex. OEMs set prices based on how well they think their vehicles will sell, then establish rebates and incentives ...
Tried and True Data Backs the Strongest Dealership Software
The best software in any industry starts with strong data. This is no different in the automotive retail industry, where dealerships depend on software ...
Need for Speed: Cut Transaction Times to Grow Dealership Profit
How long does it take to buy a new computer online or in store? How about a new phone? Formalwear? Thousands of dollars’ worth ...