Market Scan® was founded in Atlanta, Georgia in 1988 by Father & Son team Russell and Rusty West. Being a pioneer of auto leasing, Russell’s vision inspired Market Scan’s first product, Lease Prophet®. Shortly after launching, Lease Prophet® became an overnight success and put the company on the map. In 1990, Market Scan moved its headquarters to Southern California and rapidly grew into a national company.
Over the past three decades, Market Scan has invested hundreds of millions of dollars in creating the Industry’s most comprehensive and dynamic database of lender programs, OEM rebates & incentives, municipality taxes & fees, and dealership terms and conditions for transacting. In parallel, the company created the industry’s most powerful payment calculation engine.